Diets don't work—nutrition does.
Control cravings with the first clean, science-backed meal replacement bar packed with vital nutrients that actually fuels your body and mind.
Have you ever felt like you’re not realizing the full potential of who you are? Like you’re falling short of who you are supposed to be?
Maybe you don’t like what you see in the mirror.
Maybe you feel sluggish and tired all of the time.
Or maybe you just feel that you have all of this potential inside of you but you just can’t access it.
If this sounds like you, you’re not alone.
Join over 100,000 doers who love a natural, a science-backed, nutrient-packed bar that fuels your life.
I felt this way for years.
I was in high school and I felt that I was falling short in every aspect of my life: I wasn’t in good shape and didn’t like what I saw in the mirror, I wasn’t doing great in school, and I wasn’t pursuing any interests or hobbies. I felt adrift.
But instead of facing my problems, I just tried to escape them. My chosen form of escapism was video games. Lacking any confidence or self-respect in the real world, I seeked refuge in a virtual one.
Over a two year period, I spent close to 2000 hours in this virtual world (about 80 days) at the expense of my health, academic success, relationships, and happiness.
My Typical Saturday:
- 8am - bowl of cereal
- 8:05 - start playing video games
- 1pm - frozen pizza
- 6pm - mac and cheese
- 3am - fall asleep at computer
Fast forward a few years...
My life looks a bit different—I had just graduated with high honors from a top university, learned both Arabic and Chinese, run multiple ultramarathons, lived in a foreign country, started a business, and was in the best shape of my life.
So what changed? How did I go from a pizza-eating, video-game playing slug to a multi-lingual, ultramarathoning, honors graduate and business owner?
Believe it or not, it all started with my nutrition.
When I was in high school, I had one guideline for nutrition: eat what I want. I didn’t know the difference between a calorie and a cannoli and I would eat whatever was put in front of me: pop-tarts, frozen pizzas, mac & cheese.
My diet was high in all the bad stuff and low in all the good stuff. It wasn’t that I was trying to make the wrong choices, I simply just didn’t know any better.
As a result, I had no energy, constantly felt tired and groggy, and had no motivation to do what I needed to do. Everything felt like a burden and the only thing that helped me feel better was either 1) eating more bad food 2) escaping into my virtual world.
Unbeknownst to me at the time, I was caught in a vicious cycle:
Everything changed one day when I was in gym class. My teacher was a curmudgeonly older man who talked and acted like it was still 1950. While most students were either afraid or confused by him, I was fascinated.
Despite his old age and seemingly antiquated lifestyle, he was in better shape than most teenagers and had boundless energy. On a whim one day, I asked him about his approach to nutrition. He said to me: “I don’t eat anything that my grandma wouldn’t eat.”
For whatever reason, that line stuck with me and I began to use it as a nutritional guideline rather than “eat what I want”.
He told me his grandma was born in the late 1800s, so that’s what I used as my filter for what I ate. Would someone back then have eaten pop tarts, frozen pizza, or mac & cheese? Of course not. So I didn’t eat them either.
Because processed foods largely didn’t exist until modernity, I didn’t eat any of them. I replaced cereal with oatmeal, sandwiches with salads, and frozen pizza with fruit smoothies.
As I replaced the processed foods with whole foods, I began noticing changes…
I felt less sluggish.
I found myself excited to get out of bed in the morning instead of smashing my snooze button for an hour.
I lost my puffiness.
I got leaner and saw something that I had never seen before, my abs.
As my energy, mood, and health improved, I no longer felt the urge to escape to my virtual world and I found myself logging in less and less. Within a couple months, I wasn’t logging in at all.
By my senior year of high school, I was elected captain of my sports team, earned my best grades ever and the rank of Eagle Scout.
At graduation, it felt bittersweet. I was proud of the progress I had made over the last year, but I felt like I had still left so much on the table. I wished that I could do it all over with the same mental and physical energy that I’d had for the last year. I felt that I could do anything…and I did.
I continued to educate myself on diet and nutrition, taking courses in school and earning a certification in sports nutrition. As I learned more and refined my own diet, I realized something: it isn’t that complicated.
Your body needs two things:
Micronutrients are essential nutrients like vitamins and minerals that your body needs in small quantities. They are vital for maintaining overall health, supporting immune function, and assisting in numerous enzymatic reactions within the body.
Macronutrients are nutrients needed in larger amounts like carbohydrates, proteins, and fats. They provide the body with energy and serve as building blocks for growth, repair, and maintenance of tissues.
I realized that your needs for optimal health could be met by simply eating a protein-rich, whole-foods based diet.
Armed with this diet, I went on a roll.
- I studied Arabic and earned straight A’s for the first time in my life.
- I ran a half-marathon, then a half-Ironman, and then an ultramarathon.
- I started a business and earned more in one year than I had in my entire life.
Halfway through college, I decided I wanted to try Chinese instead of Arabic. As part of my Chinese program, I was given the opportunity to live in China for an extended period and I jumped at the chance.
I’d be living with a Chinese family who spoke no English, so I’d be fully immersed in Chinese culture. This also meant that I’d be fully immersed in the Chinese diet.
This was the only thing that concerned me about going there. I had been crushing it on my protein-rich, whole foods diet and I didn’t want to lose my momentum. I wasn’t exactly sure what I’d be eating in China, but I knew it wouldn’t be what I was used to.
So I thought of ways that I could solve this? I would need something that met the following criteria:
- convenient and portable
- clean ingredients
- great nutrition with protein
- tastes good so I could eat it every day
There was only one food that met all of those conditions: a nutrition bar.
Great! Now I just needed to find a nutrition bar that met those conditions. How hard could it be?
As it turns out…HARD.
Despite the hundreds of nutrition bars on the market, there wasn’t a SINGLE ONE that truly checked all of the boxes.
Remember, the diet that I knew was optimal was based on natural ingredients and good nutrition.
There were bars that were made with natural ingredients but had poor nutrition OR there were bars that had great nutrition but had artificial ingredients.
Because I couldn’t find one that had both, I decided to take matters into my own hands and make it myself.
So I teamed up with my mom.
We set out to try and create the ultimate fuel bar—a tasty bar with clean ingredients AND great nutrition. After a couple of iterations, we had something we loved. I packed a few hundred bars into tupperware containers, filled my suitcase with them, and took off to China.
China was one adventure after another:
- I walked the ancient steps of the Great Wall
- Rafted the churning waters of the Yangtze River
- Climbed through the mists of the Huang Shan Mountains
- Sped through the sleepless streets of Shanghai
- And ate fruit with macaque monkeys in the jungle
During these adventures, I didn’t limit what I could or couldn’t eat. Part of the adventure was the food and I tried anything and everything that China had to offer (even pig brain!)
Because I was eating pork buns and egg fried rice almost daily, my diet was not as dialed in as it was at home. But by supplementing my diet each day with the bars I had brought, I was able to pack in the whole food nutrition that I needed to feel good and stay on track nutritionally.
When I got home, I missed the bars that I had with me in China. They had been perfect. A convenient, tasty source of natural nutrition that I loved eating everyday.
I thought that I had created something special. Something that truly helped me and I wanted to share that with others, so I decided to bring the bars out of my suitcase and into the world.
We started with only real, clean ingredients:
Grass-Fed Whey Protein
Supports muscle growth and repair, helps with weight management, boosts immune function, and has potential anti-inflammatory properties.
Fresh Nut Butter
A nutritious source of healthy fats, protein, fiber, vitamins, and minerals that supports heart health, weight management, and overall well-being.
Prebiotic Fiber
Promotes gut health by nourishing beneficial gut bacteria and supporting digestion and overall immune function.
Vegetable Glycerin
Helps moisturize skin, promoting its overall health and appearance.
Coconut Oil
Supporting heart health with its healthy fats and promotes weight management.
Sunflower Lecithin
Aids in the dispersion of fats, supports liver health and brain function.
Himalayan Salt
Supplies essential minerals and trace elements that contribute to electrolyte balance and overall health.
Monk Fruit
A natural sweetener, containing compounds that offer sweetness without adding calories or impacting blood sugar levels.
These natural, science-backed ingredients make up the base formulation for every ATLAS Bar.
Ashwagandha
We also added in ashwagandha to provide even more functional benefits. Ashwagandha is an ancient medicinal herb that’s been validated by modern scientific studies. Its adaptogenic properties can help reduce stress, improve cognitive function, promote better sleep and boost energy levels.
To experience the full benefits of ashwagandha, research indicates you need to consume at least 300mg per day, which is the amount we put into every ATLAS Bar.
The result is a bar that tastes incredible and is packed with clean, natural nutrition.
Because we only use natural ingredients, the bars are also packed with vital nutrients like:
Omega 3s
supports heart health by reducing triglycerides and supporting healthy blood pressure, promoting brain function and cognitive health, and supporting a healthy inflammatory response in the body
MCTs
offers quick and easily digestible energy, support weight management, and enhance cognitive function by providing a readily available fuel source for the brain.
Vitamin E
a powerful antioxidant that protects cells from oxidative damage, supports the immune system, and promotes healthy skin and vision.
Choline
plays a vital role in brain development and function, aids in the formation of neurotransmitters, supports liver health, and helps in maintaining healthy cell membranes.
Equally as important as what you DO GET in each bar is what you DON’T GET. It’s a long list, but an important one:
Because ATLAS Bars are made with whole food ingredients, the benefits from eating ATLAS Bars are the same as the benefits from eating a whole food diet. The same benefits that helped me transform from my worst self to my best self.
"I know this is an incredible product that can help you with your health goals, but don't take my word for it. Atlas has helped thousands of people...
have more energy
reach their weight goals
curb hunger
control cravings
feel their best
The Best Ever!
"ATLAS bars are the very best in the market and believe me, I have tried them all. They are so delicious! They keep me feeling satisfied and they have really helped me to lose weight!"
Carolina R.
Verified Customer
Snack I Look Forward To!
"I must say that these bars are my #1 go-to snack. After an intense day at the gym, I eat one of these and it gives me the protein I need and it sustains me until I have my next main meal. All the flavors have been great."
Ruben B.
Verified Customer
LOVE LOVE LOVE
"This lovely bar helps me get a healthy amount of protein AND curbs my sweet tooth! It fills me up, has wonderful flavor AND doesn’t leave a gross aftertaste!"
Carrie C.
Verified Customer
Now I’d be lying to you if I said that you can just eat an ATLAS Bar every once in a while and you’ll experience all of these benefits. If you’re eating my high-school diet of pop-tarts, frozen pizza, and mac & cheese with an ATLAS Bar sprinkled in here and there, you won’t experience much of anything.
Think about if you only took a vitamin once a week or went to the gym once a month - you won’t experience much progress. The same is true with Atlas.
In order to experience the full benefits of Atlas, daily consumption is strongly recommended. To ensure you’re enjoying the full benefit of the product, we recommend consuming two Atlas Bars per day based on one of the following schedules:
Breakfast & Lunch
- Breakfast - Atlas Bar
- Lunch - Atlas Bar
- Snack - Healthy Snack
- Dinner - Whole Food Meal
Breakfast & Snack
- Breakfast - Atlas Bar
- Lunch - Whole Food Meal
- Snack - Atlas Bar
- Dinner - Whole Food Meal
Lunch & Dessert
(if fasting)
- Lunch - Atlas Bar
- Dinner - Whole Food Meal
- Late Snack - Atlas Bar
These are our recommendations based on the success that we’ve seen with thousands of our customers, but you can adjust for your lifestyle!
Healthy & Yummy
"It feels so good to know that something that tastes so yummy is good for you. These are my favorite bars. I eat them every day and it just makes me feel good knowing that it is healthy for my body."
Mary H.
Verified Customer
Perfect Energy & Taste
"I carry these with me EVERYWHERE. If my energy drops when I'm on the go or I feel a bit of hunger coming on, these bars do the trick x10, and I get right back to my routines. The ingredients are perfectly simple, yet wildly impactful. I can tell that my body thrives on them. So addictingly delicious."
Isabel B.
Verified Customer
Best Protein Bar!!!
"I use them as meal replacements and to control hunger. I am in LOVE with these bars. I'm crazy about the ingredients. Love the texture and it's the perfect amount of sweetness. 🙌💕"
Jennifer Y.
Verified Customer
Six Delicious Flavors
What's Inside
Great taste, clean ingredients, and exceptional nutrition. This bar is designed to help you feel your best.
- Peanut Butter Chocolate Chip
- Dark Chocolate Almond
- Almond Chocolate Chip
- Vanilla Almond
- Peanut Butter & Raspberry
- Mint Chocolate Chip
Choose Your Pack
Depending on your goals, we’ve put together three options for you to see if Atlas is right for you: 15 days, 30 days, and 60 days.
Every order you place with us is covered by my personal guarantee. I think you’re going to absolutely love the bars, but if you don’t for any reason, just let our team know and we’ll send you your money back - no questions asked.
Starter
15-Day Supply
You Save $11
Best Price
60-Day Supply
You Save $111
James' Choice
30-Day Supply
You Save $31
FAQs
How long will it take to receive my order?
Orders placed before 12pm will be sent same-day, orders placed after 12pm will be sent the next business day. If our warehouse crew has had a few Ventis, they might be able to get your order out same-day if placed after 12pm, but we can’t guarantee it.
Because we ship from MA, it takes 1-3 days to deliver East Coast orders and 3-5 days to deliver West Coast orders.
What happens if my order arrives damaged?
We'll replace your order, no questions asked.
What’s your return policy?
Just let us know within 90-days. We’ll send you back your money, but you don’t need to send us back anything.
Why 90 days? We needed to have some kind of time-limit on it and three months seemed reasonable. I mean who’s trying to return an order of protein bars 3-months after ordering them?
What is the shelf-life?
The best-by date is 12-months from when we make ‘em. This date is stamped on each bar and is when we recommend eating them for maximum mouth pleasure.
It’s safe to eat them after this date, we just can’t guarantee they’ll bring the big flavor that you’re used to.
Is Atlas keto, paleo, and gluten free?
Yes.
Is Atlas safe for children?
Absolutely.
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Statements on this website have not been evaluated by the Food and Drug Administration. Products are not intended to diagnose, treat, cure or prevent any disease. If you are pregnant, nursing, taking medication, or have a medical condition, consult your physician before using our products.
Testimonials, case studies, and examples found on this page are results that have been forwarded to us by users of "atlasbars" products and related products are not intended to represent or guarantee that anyone will achieve the same or similar results.